I hate to write about a company but I can’t escape it here. I went to an event organised by Riedel, the glassware maker, in Sofia’s Grand Hotel on this pleasant October Wednesday. What captured my attention in the promotion email was that by signing in for the tasting at the price of 15 levs (€7.50) I’d get attractive discounts for buying three of my favourite wines from a favourite wine retailer. It’s Burgundy, Washington State and Australia, geographically. The wines which Riedel chose were: Joseph Drouhin Santenay 2009; Chateau Ste Michelle Cabernet Sauvignon 2009; Yalumba Patchwork Shiraz 2010.
But this thing grew to something bigger than the wine. I admit I never expected the shape of the glass can have such a profound effect on the sensual perception of the drinker. Maybe there is also the marketing and the psychological tricks, but I definitely believe Riedel has a point. No wonder their glasses cost a fortune (€85 for the set of three used in this tasting, regular price; sold at discount at the event for €30). These people made their glasses as the wine itself would want them to be made, as they like to boast. Mr Riedel had that idea back in 1973 and tested it among the most renowned wine producers in Italy. It was them who chose the form of glassware for their own wine. And it’s not only wine. Riedel has glassware adjusted to enhance any imaginable drink, even Bulgarian rakia. But enough about the company, let’s shift to the event.
Glass 1 - Pinot Noir; 2 - Syrah; 3 - Cabernet Sauvignon
But this thing grew to something bigger than the wine. I admit I never expected the shape of the glass can have such a profound effect on the sensual perception of the drinker. Maybe there is also the marketing and the psychological tricks, but I definitely believe Riedel has a point. No wonder their glasses cost a fortune (€85 for the set of three used in this tasting, regular price; sold at discount at the event for €30). These people made their glasses as the wine itself would want them to be made, as they like to boast. Mr Riedel had that idea back in 1973 and tested it among the most renowned wine producers in Italy. It was them who chose the form of glassware for their own wine. And it’s not only wine. Riedel has glassware adjusted to enhance any imaginable drink, even Bulgarian rakia. But enough about the company, let’s shift to the event.
Glass 1 - Pinot Noir; 2 - Syrah; 3 - Cabernet Sauvignon